Why would you want or need to make an emotional connection with your marketing? Well, as Seth Godin puts it so well “people don’t want what you make or do – they want the way it will make them feel”. And Maya Angelou is often credited with this quote “people will forget what you said, people will forget what you did, but people…
Are you willing to be powerful to ensure your business is successful? Or does the thought of being powerful seem too scary? After all it is a word with many bad vibes attached to it. And those vibes come about when people believe that being powerful means someone else has to be powerless. But what if you could develop power without reducing the…
To create business success you need to be resilient, flexible, honest and passionate. There are also strategies which when utilised in your business will assist you greatly. Start by finding your market The first step in creating business success is to makke sure that there is a market for what you are going to sell before you develop your idea or make your…
To understand what your business purpose is and how you can use it to be more effective in your enterprise start with some of the words used to describe the ideas behind a business. First there is your vision statement. This outlines your dream of how the business will be in the future. Vision statements are broad, general ways to describe the biggest…
Wouldn’t it be great if every customer was your ideal customer? But hang on a minute – do you really know who your ideal customer is? And, before you ask, no not everyone makes an ideal customer. You will have many different types of customers but only some of them may be ideal. These ideal customers are different for every business and each…
Are you looking for ideas to grow your business this year? Of course you are. No-one wants their business to go backwards and remaining the same as you are now will gradually lead to this kind of decline so what can you do to grow your business at a rate that will work for you? Here’s 7 simple ideas – choose one or…
If you believe you can create positive change in your life then get comfortable and follow this story of the Missing Week Diary and the secret it can produce for you. Every year for many years I would buy a beautiful diary from a colleague who was raising funds for an environmental organisation. It was full of gorgeous pictures and great to keep…
The thought of preparing a business plan makes most small business owners go cold all over. It seems like a good idea but just not something you ever really have the time to do – until now that is. Let me offer you a simple way to prepare a plan which will grow and develop with your business. But first, does having a…
Your business values play an incredible role in driving your business success and they should never be underestimated. They make a huge difference in attracting and keeping customers and team members too. We warm to people and businesses who show us what their business values are, especially if they are the ones that we align to. When you show everyone what matters to…
If you want to build trust in your business then starting with your communication is an easy but memorable way to achieve it. The easy comes about because there are some key steps to follow which I have outlined below and memorable happens because not enough businesses do a great job with communicating so you will stand out. Here are the easy steps…